For as much talk as I see about SQLite, are people actually using it or does it just have good marketers?

Do you have a specific use case you're curious about? It's the most widely deployed database software of all time. https://sqlite.org/mostdeployed.html

It's the standard for mobile. That said, in server-side enterprise computing, I know no one who uses it. I'm sure there are applications, but in this domain you'd need a good justification for not following standard patterns.

I have used DuckDB on an application server because it computes aggregations lightning fast which saved this app from needing caching, background services and all the invalidation and failure modes that come with those two.

Among people who can actually code (in contrast to just stitch together services), I see it used all around.

For someone who openly describes his stack and revenue, look up Pieter Levels, how he serves hundreds of thousands of users and makes millions of dollars per year, using SQLite as the storage layer.

> are people actually using it or does it just have good marketers?

_You_ are using it right this second. It's storing your browser's bookmarks (at a minimum, and possibly other browser-internal data).

If you use desktops, laptops, or mobile phones, there is a very good chance you have at least ten SQLite databases in your possession right now.

It is fantastic software, have you ever used it?