Yeah this is really my perspective. They were king then refused to reprice or innovate when the market changed and I went with a Chinese brand that did mapping and mopping instead for less.

I would reframe this as unable to rather than refused to.

It’s incredibly difficult in a successful business to change direction or even innovate.

There’s a bunch of guys in the engine room throwing coal into the furnace.

There might be one or two lookouts shouting - but they are drowned out by the noise of the engines.

If you’re lucky there’s a guy in the wheelhouse desperately spinning the wheel - but the connection between the wheel and the rudder is broken.