Yup same story here, also warehouse optimization. I was the reason the employees got new scanners and oh my... the scanners didn't have a physical keyboard. Now all the 50yo+ would have to aim on a touch display which is apparently impossible.

Also we had to introduce some fixed locations and storage placement recommendations. Our storage workers almost revolted. After a few months it settled though.

Yous story is not about optimization: it is about change imposed to people who did not request it, nor felt the need of it.