> If tech companies didn't hoard and sell people's data, the brainwashing would be less profitable, Google would pay lower salaries, and the entire industry's salaries would go down as a result.

I’d like to see data on this. Obviously Oracle and Meta and companies that agressively track you would be impacted, but how much would Google search be changed if it wasn’t personalized? Would there be a meaningful financial impact?

Also as far as I understand, data brokers tend to exclude meta, Google, et al because they don’t sell their data they just use it internally. This could further entrench these players more.

They shouldn’t be allowed to use things you’re curious about to target you. That’s abusive. So given that, they’d just have to show generic ads.