Steve Jobs has a bunch of videos on creating products- https://youtu.be/Q3SQYGSFrJY

Some person or small team needs to have a vision of what they are crafting and have the skill to execute on it even if users initially complain, because they always do. And the product that is crafted is either one customers want or don’t. But without a vision you’re just a/b testing your way to someone else replacing you in the market with something visionary.

First define who the real customer is.

Second define what the real problem is.

Third define a solution that solves 80 percent of their problem.

None of this is intuitive or obvious. It may not even be technically feasible or profitable.

Everyone's brain builds a model of the world.

One of those higher levels of maturity that some people never reach is to realize that when your model becomes incorrect, that doesn't necessarily mean the world is broken, or that somebody is out to get you, or perhaps most generally, that it is the world's responsibility to get back in line with your internal model. It isn't.

This is just people complaining about the world not conforming to their internal model. It may sound like they have a reason, but the given reason is clearly a post hoc rationalization for what is basically just that their world model doesn't fit. You can learn to recognize these after a while. People are terrible at explaining to each other or even themselves why they feel the way they feel.

The solution is to be sympathetic, to consider their input for whether or not there is some deeper principle or insight to be found... but also to just wait a month or three to see if the objection just dissolves without a trace because their world models have had time to update and now they would be every bit as upset, if not more so, if you returned to the old slow loading time. Because now, not only would that violate their updated world models, but also it would be a huge waste of their time!

Thoughtful people should learn what a world model violation "feels like" internally so they can short-circuit the automatic rationalization circuits that seem to come stock on the homo sapiens floor model and run such feelings through conscious analysis (System 2, as it is sometimes called, though I really hate this nomenclature) rather than the default handling (System 1).

> But how does one make judgment a repeatable process?

Principles can help scale decision-making.