hey, it looks like after I scan qr code, I end up with a video player of sort of. but, how does the system know where I'm going ?

The intention for scale is this

You book a flight The airline sends the navigation route in your booking confirmation SMS/E-mail pre arrival with the correct route to get you from security and to your gate Venue is covering the burn Creator gets royalties on the remint And with navigation like this - the opportunity for advertising revenue is huge.

Can literally have an overlay on the video for discounts at an airport retail outlet at the exact moment that the end user is walking past the retail outlet

This is where the creator studio comes in - each published and validated video is going to have its own unique URL which can be launched via QR/NFC or just the direct link at the venue.

I haven't got to that part yet truly - that's next step for me is to go get some pilots (content) to start testing that flow