Funny, I tend to use larping for similar analogies. Not a huge insight or anything, just crossed my mind... I guess there's also overlap, or at least some kind of similarity with cargo cults, too? :)

EDIT: Trying to stay on topic and score some po--, cargo I mean...

Call it larping, being performative etc. but it is a concept as old as time. People emulate the interface of successful people without actually having the implementation of successful people.