What I love about this is how it demonstrates that the waiting is the most powerful part. That week is where a lotto user’s brain does all the work for the lotto corp. The anticipation! The excitement. What if? Oh let’s daydream! Oh the dopamine!

You don’t even have to sell them hope. Just sell them the sensation of hope.

I view buying a lottery ticket as a way to fund the things that the taxes are allocated to while also getting to fantasize until the drawing. I play maybe twice a year. There's near zero chance I'll win. That's not the point. The point is to have that fantasy, just for a moment.

Hope is a pretty good thing to have, though. And it's one of the few things many people actually _can_ have. Therefore maybe lotteries aren't so bad after all even if nobody ever wins, and posts like this are actually bad.