I agree about the marketing. I just heard about this phone now and was confused about if I could just use it as a primary phone. It would be nice if they talked more about what the phone is like to use, show what is the home screen and stuff. I'm wondering if I can use it well with some other utility apps that I don't think I'd want to do without like Maps, Parking payment apps, Podcasts and Spotify.

For the Home Screen, they've announced a collaboration with Niagara Launcher and it appears to be close to AOSP+GServices, so I suspect that'll all work out of the box, but yeah, they really should be clearer. Also has both a NanoSim slot and eSim support powered by a not yet public Mediathek SOC.

Major concern as is often the case with new phone startups is the update policy and more importantly whether they'll be able to actually deliver over the years. Has been literally half a decade since I last used a Mediathek device, so maybe this changed, but back then they didn't have the best reputation for long term maintenance, providing drivers to enable updates, etc...