I don't think they are looking to date eachother. I think rather what they mean is:

When 2 enterprises love eachother very much,they don't sue eachother, they don't lie and tell customers they are the only one having this problem and most importantly,they stay together in a partnership and maybe work together to improve the product.

Valuable advice I once received was: sales is about trust, and this kind of breaks that. I think that the sane customer would explore option to migrate their services to other things.