Being obnoxious works well. Obnoxious people get elected to power. Obnoxious companies (and CEOs) generate hype that increases stock prices. Obnoxious youtubers call themselves influencers and make a good living out of it.

Or more charitably it is difficult to be successful without annoying many people.

There was some company a while back, I forget what they were called, but their claim to fame was a much higher click through rate on modal popups due to them “guilting” people with dynamic messages like “No, I don’t want to save up to 50%” or “I would rather let children starve than sign up for this newsletter”.

One, I can’t believe this worked. Two, some website owners were convinced that being patronizing towards visitors was worth the extra clicks.

What I've seen lead to success:

* Arrogance

* Overconfidence

* Schmoozing with the right people

* Doing flashy work, whatever that means in a given situation

What I have seen lead to failure or, at best, being undervalued and ignored:

* Caring about teammates and your future self

* Caring about the end user and the business itself, when it conflicts with something sales, marketing, or a PM want

* Creating resilient, well-engineered systems

It's the same problem as anywhere else. Well-crafted systems are invisible and taken for granted. Saving the day by putting out a fire is applauded, even when you're the one who laid out the kindling and matches. Managers at all levels care about their own ego more than the company, product, or team.

Maybe I just spent too much time with ex-Microsoft hacks.

Quite true. Sundar Pichai got his start on the path to fame at Google by getting the Google Toolbar install injected into things like the Adobe Acrobat and Adobe Flash installers. Look at him now.