the conversation about what a privacy enhanced way of relating to tech is hasn't really matured much.

on one hand its being relative to a list of specific threat actors you avoid. on the other, its maintaining a role with leverage vs your devices and services.

privacy doesnt catch on as product because you have to navigate an inferior relationship to those threat actors first, and nobody aspires to that unless they already have a kind of alt cyberpunk underdog mentality and attitude.

the non-punk or normal, leveraged position is like a business or first class lounge for tech. calm, negotiable, amenable, hidden and exclusive power, craft, affiliation and signalling.

most privacy tech and apps are still in the mall ninja cyberpunk mentality, with some slightly self important NGO/public sector affilation signalling with Signal. The aesthetics of privacy need to evolve to drive more meaningful tech imo.