> I use Cloudflare's DNS because I trust them more than other companies; purely based on their business and how their incentives align

The author fails to mention that they are currently working at Cloudflare, I think that should be made clear otherwise I see it as misleading to the reader, like so many pointed it out, Cloudflare is just a corporation like any other corporation out there...

At least of now, they do when around when they talk about DNS