Possibly "marketing is all bullshit and hopefully this destroys it faster"

It's not like any crime was committed, and civil liability falls squarely on the business here, not its employees. And the whole dispute is only about which marketing company receives marketing revenue - something where the world would improve if they all disappeared overnight. Doesn't really seem that evil to me. Underhanded, yes.

I think the only reason there's any outrage at all, outside the affiliate marketing "industry", is that some of these marketing companies are YouTube personalities with whom many people have parasocial relationships. Guess what, they just got to learn the hard way why capitalism sucks. What Honey did is a valid move in the game of business. Businesses throughout history have gained success by doing way worse things than this. Amazon's MFN clause is way worse. Uber's Greyball is way worse.