Clearly not cheap enough.

> Even at $200 a month for ChatGPT Pro, the service is struggling to turn a profit, OpenAI CEO Sam Altman lamented on the platform formerly known as Twitter Sunday. "Insane thing: We are currently losing money on OpenAI Pro subscriptions!" he wrote in a post. The problem? Well according to @Sama, "people use it much more than we expected."

https://www.theregister.com/2025/01/06/altman_gpt_profits/

So just raise the price or decrease the cost per token internally.

Altman also said 4 months ago:

  Most of what we're building out at this point is the inference [...] We're profitable on inference. If we didn't pay for training, we'd be a very profitable company.