Yes, also effort is something a person can influence directly, while ability cannot or only indirectly (education ...) so it makes sense to focus on things people can influence, but but achievement is the ultimate target.

I don't believe in the least that the only thing a person can influence directly is brute effort, and that's the argument you'd need to make in order to build a case for "effortocracy" over rewarding good outcomes. A whole lot of effort out there in the real world is wasted due to entirely preventable errors and mistakes.