> Show of hands for anyone using ChatGPT to shop. Be honest.

I recently used ChatGPT to compare headphones before buying them, although the workflow there was a bit manual; I took some headphones that I had in mind off a cursory search off Amazon, had ChatGPT produce a summary of the differences and then picked the "best" one.

I'd assume this happens a lot more, I can easily someone doing, produce a list of [product category X] under < $Y, then use follow-up queries, etc.

> As a new sales channel, young people are buying content off of TikTok and Instagram directly now.

I assume this would only work for the things that influencers can directly sell, e.g. selling makeup to women that way is apparently a thing; for other products that are not impulse-buys, ChatGPT is a perfectly reasonable way to shop.