But Gemini doesn't bring much visitors to your website. Also, optimizing for AI is even more "black magic" than normal SEO.

Instead sites adds Gemini integrations, which are targeted based on prompts. When you pay enough, Gemini recommends your shop and AI buys the stuff for the target audience.

Google considers the consumer's side, not just the publishers. Users often don't want to visit someone's website (and then dodge ads and cookie/newsletter/notification popups). If the query can be answered without veer visiting a website, so much the better.