Lots of people love the Warhammer universe. Far fewer people love Games Workshop as a company.

The "If the Emperor Had a Text-to-Speech Device" youtube series, which was in some ways one of the best pieces of Warhammer content made in years, had to be stopped because GW gave the author a cease-and-desist.

I think that their approach to fan uses of their IP is far too tight, and that they'd actually be making more money if they had, say, just licensed it. A bit like how they actually harmed their own hobby videos quite a bit with their reactions to their on-air talent leaving to go independent. Nowadays GW is the last place you'd go for painting videos, and the popular content they still have is old, and created by those people that left. But given the way the law works, they are within their right to manage things badly.

Just this year, I hear a very large percentage of the people that were in their external creators network decided to give up the early access, because the restrictions had become way too tight, even for simple things like people painting their miniatures.