Perhaps catering towards TikTok experiences, help them make the videos that they then share with their friends.

‘Pic or it didn’t happen’ has now been replaced by ‘TikTok or it didn’t happen.’ Is it possible to enjoy something without there being video evidence of it? According to my gf and her female friends the answer appears to be no.

Tell me about it - my mother was a librarian, I prefer text content, but have to face facts now I guess