Will people use SaaS in the future or roll their own?

I’ve been working on opensource.builders, and what I keep seeing is that proprietary software has incentives that make personal software appealing. Commercial software is built for many different use cases and as it grows, it probably wants to capture more of the market. But with each new use case, new complexity is introduced. At some point, users are “programming,” but it’s just your config. With AI, why not program something that works exactly for your business?

That’s why so many people are getting into vibe coding. They’ve gone through the nightmare of using software where they only need one feature, or tools that have slowly gotten enshittified, and they realize it might actually be easier to build something that fits them instead of wrestling with layers of complexity that exist for everyone else’s edge cases.