Why didn’t the Europeans come out on top?

Volkswagen EV sales go brrr in Europe, while Tesla is in free fall.

Complacency made them sleep on the wheel ehen they doubled down on diesel.

All the traditional car companies in the west failed.

I think short term focus is far too rewarded in Western companies. In fact that's pretty much the only oversight given to the CEOs. The next quarterly report is all that matters. Even if you wanted to do the right thing and focus on long term goals office politics will ensure that a single down quarter where you focused on long term investments will be punished by those looking to move up. Pump the numbers each and every quarter and don't bother about long term visions since those aren't important for your career, bonuses and golden parachute. The big shareholders too aren't worried about the long term either since shareholders are fluid. Pump this quarter and they can move their investments to the next company before the rot sets in.

The companies that do extremely well in the West are those with singular stable long term leadership where the leaders have authority (or simply majority ownership) to take risks. Berkshire Hathaway, Meta, Nvidia, Amazon, Musks companies, Apple (under Jobs when he was around), etc.

This is partly why Tesla stock price is ridiculous. The competition is the traditional car companies which are extremely poorly run while Tesla is seen as a company run by a singular individual with more authority to take on longer term projects than just the next quarters goal. I think the market isn't correctly taking into account the possible mental illness from Musk but none the less there is merit to the idea that a company with singular stable leadership will be more successful than those which have quarterly focus.

This can be seen in many many examples. I actually don't think SpaceX is particularly well run either but their competition are companies where the only thing that matters for their leadership is the next quarterly report. So it's a case of a poorly run company vs an extremely terribly run company (eg. Boeing). No wonder SpaceX is doing well when their competition is fucking Boeing. Likewise with Amazon vs Walmart, Apple under jobs vs Apple not under Jobs, etc.

China commonly avoids this trap with stakeholder rather than shareholder based governance. This is less than perfect but it's still a league better than the race to the next quarter that Western shareholder governed companies have been doing. Details from an academic point of view: https://clsbluesky.law.columbia.edu/2025/06/18/what-chinas-e...

In other words the Western incentives for leadership is pretty broken (except when the leadership has the stability to avoid worrying about these short term incentives). I have the opinion that it's likely to lead to the fall of the West in the long term. We can see China repeatedly winning in various fields, electric cars being a clear example. We can also see in the West whenever we have shareholder based governance the companies have poor long term outcomes.

Why any car manufacturer would be my question. This just sort of shows how tied Big Auto and Big Oil are

> Why didn’t the Europeans come out on top?

Fewer new entrants? America has Tesla, Rivian, Lucid, et cetera in the EV native camp, and Waymo in the autonomous-native camp.

If we limit ourselves to export variants, Europe has Polestar. (And by this metric, China has dozens of new entrants in both fields.)

All the established brands (except for maybe Nissan and some parts of GM) wanted their cake and eat it, too. They wanted electrification while still holding onto high margins. So they made almost their EVs all sit in the luxury segment.

And in North America they failed to bring dealers to heal.

It's ok, it's only our children's future at risk.

Because they're complacent and risk adverse.