Another tool to add to my arsenal of responses to people who claim either "no filter used" or "SOOC photo". Both of those may be true for some values of "no filter" or "straight out of camera" but they're not remotely describing the reality that any digital image is heavily manipulated before it leaves the camera. And that's ok! Our eyes are filters. Our brain is a filter. Photographic film and processing techniques are filters. The use of "no filter" and "SOOC" to imply capturing something unedited and therefore authentic is the artificial thing.