> Well, would you increase the prices 3-4x? (Text below is quite long, let me say it here, you made great points in your answer!)

It seems they could. They not only single handed caused it to double or more without trying :/ Not sure if it would trigger other sorts of regulatory issues though

It is my impression that there is a fabricated scarcity of all goods. That's a common practice in cloth retailers. In the 90s they thought for brand name and market share. They noticed it was silly because they could sell half for double of the price and as this means less logistics, it also meant higher margins. It is not a lunch free approach. Selling less means that you delegate at least the bottom portion of your clients to the market, and if there are options, they might just be gone. That's exactly what happened with Chevrolet, Ford, etc. they stopped investing and when a new competitor appeared, even if it was more marketing than product, they lots rivers of money and barely can keep the fight on (except for maybe making a puppet tell others that there is no such thing as climate change, but that's something else)

Technology space right now looks like it. We already see major brands stagnation allegedly because they did all that is possible and it will take some time until some nouvelle approach to appear.

As a consumer, I want to believe this won't take long to settle but I'm afraid money is going elsewhere