The rods are only active in low-light conditions; they're fully active under the moon and stars, or partially active under a dim street light. Under normal lighting conditions, every rod is fully saturated, so they make no contribution to vision. (Some recent papers have pushed back against this orthodox model of rods and cones, but it's good enough for practical use.)

This assumption that rods are "the luminance cells" is an easy mistake to make. It's particularly annoying that the rods have a sensitivity peak between the blue and green cones [1], so it feels like they should contribute to colour perception, but they just don't.

[1]: https://en.wikipedia.org/wiki/Rod_cell#/media/File:Cone-abso...