Blind optimism is silly. But time and again we’ve shown that tit-for-tat is the best strategy in repeated games.

Start optimistic. Stop if it doesn’t work. In the long-term you don’t need to win every iteration, just enough for a positive expected value. And make sure you don’t get wiped out in any single iteration.

The weeks are short but the decades are long and the industry is smaller than you’d think :)