Micron is exiting direct to consumer sales. That doesn't mean their chips couldn't end up in sticks or devices sold to consumers, just that the no-middleman Crucial brand is dead.

Also, even if no Micron RAM ever ended up in consumer hands, it would still reduce prices for consumers by increasing the supply to other segments of the market.

> no-middleman Crucial brand is dead

It could be restarted in the future by Micron.

Crucial SSDs offer good firmware (e.g. nvme sanitize for secure erase) and hardware (e.g. power loss capacitors).