I used to work in fast food, Golden Arches.

I noticed a pattern after a while. We'd always have themed toys for the Happy Meals, sure, sometimes they'd be like ridiculously popular with people rolling through just to see what toys we had.

Sometimes, they wouldn't. But we'd still have the toys, and on top of that, we'd have themed menus and special items, usually around the same time as a huge marketing blitz on TV. Some movie would be everywhere for a week or two, then...poof!

Because the movies that needed that blitz were always trash. Just forgettable, mid, nothing movies.

When the studios knew they had a stinker, they'd push the marketing harder to drum up box office takings, cause they knew no one was gonna buy the DVD.

Good products speak for themselves. You advertise to let people know, sure, but you don't have to be obnoxious about it.

AI products almost all have that same desperate marketing as crappy mid-budget films do. They're the equivalent of "The Hobbit branded menus at Dennys". Because no one really gives a shit about AI. For people like my mom, AI is just a natural language Google search. That's all it's really good at for the average person.

The AI companies have to justify the insane money being blown on the insane gold rush land grab at silicon they can't even turn on. Desperation, "god this bet really needs to pay off".

Again, "forced upon" is different from "marketed aggressively".