re: the phone number

Businesses really underestimate how much having a human representative helps customers feel connected to a business. I see it in corporate sales (B2B) where accounts are pretty much tied to the account manager. When the manager leaves, the companies refuse to renew because the account was only good because of the manager.

I think of my favorite businesses I regularly visit and they all have a memorable face to them. I feel more than a consumer. They help me understand the product and guide my decision making. They tell me when my order doesn’t make sense. And they refer me to other places they recommend. Or they tell me my problem is real and a mess, but assure me they’ll fix it.

You don’t get that with AI chat bots.