I can't upvote your comment enough.

Please... people, do not get your hopes up over this one PR pump piece released on Christmas Day. This is not a legit study. (It might, perhaps, somehow, still be correct, perhaps... even broken clocks are right twice a day... but it's still not a legit study.)

Stopped clocks.

Broken clocks can be broken in ways that causes them to be up to and including never correct.

;)