“ The way Faulkner treats his characters, I treat domain name projects. I buy them with an intention to develop. And I let them take the lead. They’re the inspiration for the business itself. They guide me towards what they need to become. I’m just the dude behind the keyboard (sorta).”

To me it makes sense. Without a domain name, it’s just an idea. The domain name makes it real, and it’s a foundation the biz can stand on. Too many people try to start a biz without a foundation.