The problem here is that if it's something a voice assistant can solve, I can solve it from my account. I'm calling because I need to speak to an actual human.

Im in this business, and used to think the same. It turns out this is a minority of callers. Some examples:

- a client were working does advertising in TV commercials, and a few percent of their calls is people trying to cancel their TV subscriptions, even though they are in healthcare - in the troubleshooting flow for a client with a physical product, 40% of calls are resolved after the “did you try turning it off and on again” step. - a health insurance client has 25% of call volume for something that is available self-service (and very visible as well), yet people still call. - a client in the travel space gets a lot of calls about: “does my accommodation include X”, and employees just use their public website to answer those questions. (I.e., it’s clearly available for self-service)

One of the things we tend to prioritize in the initial conversation is to determine in which segment you fall and route accordingly.