Following the age old playbook of monopolies. https://www.arte.tv/en/videos/103517-001-A/capitalism-in-ame... (Use a vpn if outside EUR)

A free market is a regulated market. Otherwise you will end up with monopolies and a dead market.

…except they are a rather small hardware startup, there is a dozen other rather small hardware startups they did not buy, and there will be more such startups funded just on the news that NVIDIA bought one at a big premium.