I guess the surveillance industry has enough incentives to make this ever larger, so they can fit more utm-trackers, campaign-ids, referal trackers and whatnot in URLs.

It's truly insane how large typical share-URLS for content on instagram, youtube or any other large platforms are. URLs that could've been example.com/t/some-large-enough-id?time=13337 are stuffed with hundreds of characters, just to gather more data on people using these links.