> We already have android on that level.

You're missing the point. Apple isn't in trouble beacuse of user's choice between iPhone and Android. They're in trouble because of 20-50 headphone makers who Apple prevents from truely competing Apple for 2 billion iPhone users.

It's the same with all of these issues Apple (and Google) are running into. It's not about the user's choice to buy iPhone or Android. It's about 100s of thousands of businesses ability to reach those billions of users without a gatekeeper.