Just like all those normal people want rid of their bloated day-to-day monster of a web and therefore go and do something like, say, install an ad blocker?

Oh right. 99% of people don't do even that, much less switch their life over to entirely new websites.

> 99% of people

In 2025, depending on the study, it is said that 31.5~42.7% of internet users now block ads. Nearly one-third of Americans (32.2%) use ad blockers, with desktop leading at 37%.

I don't care to run an ad blocker because sites are still bloated and slow.