I've just connected this to some other thought on Android app marketplaces.

Even in operating systems as distant as Android, we still have the phenomenon of using proper_names instead of natural names.

If you want a taxi or a cab, you don't ask your OS to get you a taxi or cab, you ask it to use the Uber binary.

In the 2000s it wasn't clear that this was going to be the case, the famous example of the pets.com domain was a wrong bet that natural names would somehow be important.

Instead natural names are only important when used through an obscure privately controlled algorithm like Google or StackoverFlow or ChatGPT, if you want to say "flights to Greece" instead of "Oobloo greece", you need a magical black box in the middle.