Hot take, but outbound selling is so ineffective today, that if its it in a playbook, it most likely means it doesnt work

So what would you say should be in the effective playbook for selling going into 2025?

Also running a small consultancy firm like OP and coming from a technical background, building an effective sales motion is the hardest challenge.

	▲	AznHisoka 13 hours ago \| parent [-]
		If its in a playbook, its already ineffective. Use your own creativity to do something that isnt scalable or in any best how-to guides or books is a good start