Or it’s a small enough company without an IT department.

Think of an SMB where you might know you need to do something (like connect a new store location to the server in your main location’s closet), but don’t know how or can’t afford to hire an IT person full time. This is probably the main market for this. Then once you get more buy in, experience, and reputation, this VPN could stay to see larger clients. That’s at least how I’d expect to see this grow.