They received a complaint, they investigated and issued a fine. You're asking them to selectively enforce laws based on their subjective opinion of some industry, which would be highly illegal.

The entire advertising industry needs to die and I'll support every fight in pursuit of that goal, but this isn't about that. You don't dismantle an industry by picking a winner and letting them get away with crime.

And yes, there needs to be an EU-wide action over all of those other issues you mentioned too but that has nothing to do with this particular case.

I'm not asking them to do anything, I'm just saying I don't particularly find this enforcement action to be cause for celebration.