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Eh. Sure, lets start at Netflix as a the edge of streaming wars for a quick example:

https://nscreenmedia.com/netflix-ad-values-5-dollar-increase... https://nypost.com/2025/12/12/entertainment/streamers-are-ri... https://deadline.com/2024/10/netflix-price-hikes-executives-...

I would like then point to exec statement in last one:

“Our approach to pricing has been remarkably consistent over many, many years,” Co-CEO Greg Peters said. “Our core theory is, we’ve got to work really, really hard to make sure we are delivering more value to members every quarter. Then, we assess based on how that’s going, through metrics like engagement, acquisition and retention, did we do a good job there? How we actually deliver that promise of more value. If we do, then we occasionally ask members to pay a bit more, so we can invest that forward and keep that whole process going.”

I don't have use my corporate to human translator machine..