I want to vent about the way the word "algorithm" is increasingly used as shorthand for AI-driven, attention-sucking systems.

"Algorithm" is a beautiful and very old word. Long before recommender systems and engagement metrics, it meant precise problem-solving methods. Quicksort is an algorithm. Binary search is an algorithm. GCD is an algorithm. Most of modern technology exists because of algorithms in this broader, richer sense. It is one of the foundations of CS.

Yes, machine-learning systems are also algorithms. But collapsing the term to mean only opaque, attention-maximizing mechanisms strips it of its meaning and history. It taints a neutral technical concept as something manipulative by default.

It's more so disappointing when this comes from people in tech. We should be more careful with our vocabulary. Maybe we should call these systems what they are. Maybe "engagement engines", "recommender systems", or "attention-suckers" instead of letting one narrow and disturbing use redefine the word altogether.

The Algo™ does solve the problem of turning man-hours into 3 dollars per hour of shareholder value.