I hope registering an entire domain name for a blog post doesn't become a trend. I like linking to things that are likely to last a long time - a personal blog is one thing, but expecting people to keep paying the renewal fee every year for a single article feels less likely to me.

A good alternative here is subdomains, since those don't have an additional annual fee. https://logging-sucks.boristane.com/ could work well here.

The domain and article just a long-form advert for the author's observability sass. Oddly it's free, but you have to sign up for Cloudlfare, where the author is currently employed.

It's seems they are playing the long-long game!

All snarkiness aside, I learned a few things from the article. And I might even sign up to the sass since I already have a CF account.

I kind of agree, but the message in this particular post does border on https://simonwillison.net/2024/Jul/13/give-people-something-...

Sorry, this is not a "blog post" - it's far closer to digital marketing. A lead attractor as the author is trying to sell a service very clearly by the end of his page (no disrespect meant to either).