In tough job markets, submitting 100 résumés before getting hired is not uncommon. Of possible interest is my Creating Catchy Cover Letters blog post, which uses my Markdown editor, KeenWrite (https://keenwrite.com), to create PDF files styled to match a company's branding:

https://keenwrite.com/blog/2025/10/15/creating-catchy-cover-...

A handful of prospective managers told me that my cover letter stood out among hundreds of applicants.

Here's the full shell script I used to build cover letters (you'll need to point "theme dir" to the directory where the cover letter theme---aspiros---is found). With this script, creating a cover letter went from about 20 minutes down to 5. If you have any troubles getting it to work, contact me via https://whitemagicsoftware.com/.

    #!/usr/bin/env bash

    # This script builds a cover letter based on a company's branding. The
    # parameters include:
    #
    # $1 -- The company name as a directory, containing colours and logo.
    # $2 -- The company name (normal case).
    # $3 -- The company role (job title).
    # $4 -- The relative path to the cover letter to typeset.
    #
    # Example:
    #
    # ./build.sh corp Corporation 'Job Title' template/cover-letter.md

    readonly SCRIPT_SRC="$(dirname "${BASH_SOURCE[${#BASH_SOURCE[@]} - 1]}")"
    readonly SCRIPT_DIR="$(cd "${SCRIPT_SRC}" >/dev/null 2>&1 && pwd)"

    readonly COMPANY_DIR="${1:-template}"
    readonly COMPANY_NAME="${2:-Template}"
    readonly COMPANY_ROLE="${3:-Job Title}"
    readonly PATH_COVER_LETTER="${4:-climate/cover-letter.md}"
    readonly EMPLOYEE_NAME="${5:-Your Name}"
    readonly EMPLOYEE_ROLE="${6:-Your Role}"

    read -r COLOUR_FG COLOUR_BG COLOUR_AC < "$COMPANY_DIR/colours.txt"
    readonly COLOUR_FG COLOUR_BG COLOUR_AC

    magick \
      signature-black.png \
      -alpha extract \
      -background "#${COLOUR_AC}" \
      -alpha shape \
      -define png:color-type=6 \
      signature.png

    rm -f ${HOME}/.local/share/keenwrite/logo_svg_*.pdf

    keenwrite.bin \
      -i "${PATH_COVER_LETTER}" \
      -o cover-letter.pdf \
      --set=employer.company.name="${COMPANY_NAME}" \
      --set=employer.position.role="${COMPANY_ROLE}" \
      --set=employee.name="${EMPLOYEE_NAME}" \
      --set=employee.role="${EMPLOYEE_ROLE}" \
      --set=employee.contact.phone="555-1212" \
      --set=employee.contact.email="email@hostname" \
      --set=employee.portfolio.url="gitlab.com/YourName" \
      --set=employee.address.line.1="address 1" \
      --set=employee.address.line.2="city, province" \
      --set=employee.address.line.3="postal code" \
      --metadata="foreground=${COLOUR_FG}" \
      --metadata="background=${COLOUR_BG}" \
      --metadata="accent=${COLOUR_AC}" \
      --image-dir="${SCRIPT_DIR}/${COMPANY_DIR}" \
      --theme-dir="${HOME}/dev/java/keenwrite/themes/aspiros"

    exiftool \
      -overwrite_original_in_place \
      -Title="${EMPLOYEE_NAME}" \
      -Author="${EMPLOYEE_NAME}" \
      cover-letter.pdf