The problem is that once, a long time ago, String Theory was something that made concrete predictions that people just couldn't calculate.

Then people managed to calculate those predictions, and they were wrong. So the people working that theory up relaxed some constraints and tried again, and again, and again. So today it's that framework that you can use to write any theory you want.

That original theory was a good theory. Very compelling and just a small adjustment away from mainstream physics. The current framework is just not a good framework, it's incredibly hard to write any theory in it, understand what somebody else created, and calculate the predictions of the theories you create.