I agree this is a positive step, but this is like notch 1 on a scale of 0 to 100, 0 being maximum abuse of your customer. I think it's downright evil not to allow this for DRM free books, which they have been doing for many years now. It is positive that they reduced the level of evil by a little bit, and I'll give them credit for that, but this movement is so minor in the scope of things that it does not sway me whatsoever to go back to buying from their Kindle store