Google has a separate browser for AI features? Gemini has just shown up in Chrome for me.

It’s of course a mess and a mad rush for market share right now. That’s just a product of a healthy, competitive market. I agree that I’d rather have one AI service I pay for that integrates with all my apps.

AI integration in apps is about being able to feed in the context from the app into the model, like the web page or document. It’s much nicer to just ask the model about what you’re looking at directly rather than having to copy in context. I don’t have market research on this, but I do believe customers will expect it.

Someday hopefully the OS will allow apps to expose context and actions for a systemwide AI assistant. This is what Apple is trying to do with their Apple Intelligence for instance. If this works well, that’d be great.