The App Store came out in 2008, ad blocking in browsers came out in 2016.

I have exactly one ad supported app on my phone - Overcast. Mobile games have become so enshittified they aren’t interesting.

The only reason I haven’t paid for ad free Overcast is just because when I was about to in order to support an indie developer, the author introduced his own ad platform that wasn’t scammy and its ads for other podcasts in the same category for the one you are actually listening to. I found his ads good and I found other interesting podcasts because of it.