> Search results ads help customers discover your app right when they’re searching for apps to download.

One would think it's good search that helps users find what they want. But noooo! It's ads!

Ads help users! One has to love this kind of orwellian language. And one has to wonder if it's ever written in good faith? Or is everyone lying as a matter of course, to people who know perfectly well they're being lied to.

Is it even lying if you know they know you're lying?

If I were an app developer I would feel this is extortion. Users that are searching for your app can find it as the top result, if you pay enough. Don't want to pay? We'll show them your competitor's app, no problem.