Just to add yo this, the way the AppStore is set up, if you know you want to download the app “MyLocalCoffePlaces7thAppThisYear” and you search for it with the exact name. The first “Hit” will most often be an add for that exact app. And you’ll click it, despite the “natural search result” 5 rows below. This of cause is exactly the intention because the add click means apple gets to charge the app owner for the interaction because it wasn’t just a search it was an add.